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120 step-by-step answers on how Key Deal works, for agencies, independent realtors and developers.
Getting started
Waseeti is now Key DealEvery planThe product was renamed on 19 October 2026 and moved from waseeti.io to keydeal.io. Your account, listings, clients and website are the same.Find your way aroundEvery planThe menu on the left (the ☰ button on a phone) holds every page; each page shows a short tip the first time you open it.Codes: L014, C042 and the restEvery planEvery listing, client, collection and, at an agency, developer, team member, promotion and EOI guide has a short code your team can quote. Clients never see them.Set your name, WhatsApp and photoEvery planClients see your name, number and photo on every link you send, so set them first.Speak instead of typingEvery planEvery notes box in the dashboard has a microphone: press it, speak, and the words are typed in.
Listings
Add a listingEvery planStart from the developer's message or a few lines about the property; the form fills itself in for you to check.Adding a listing as an agency realtorAgency planYou can add listings when your agency allows it; a public one waits for an owner or admin to approve it.Change a listingEvery planOpen the listing's details and press Edit; a live listing saves with the button, a draft saves itself.Public, unlisted or privateEvery planPublic is on your website; Unlisted opens only for people with the link; Private only for the people who run it.EOI, Open market or Sold outEvery planThe status clients see on the badge; an EOI project needs its EOI date and allocation date, and turns Open market by itself the day after it allocates.See who added a listingAgency planEvery listing added since 16 Oct 2026 says who added it, and whether they did it through Claude.Search and filter listingsEvery planThe same filters as your website: area, budget, bedrooms, payment plan, handover, developer, offers and more.Duplicate, archive or delete a listingEvery planDuplicate starts a new draft from an existing listing; Archive takes it off the site and keeps everything.Feature listings on your home pageAgency planUp to three listings lead your website with a Featured, Trending or Hot selling badge.Download listings as ExcelEvery planThe list as it is on screen, with your search and filters, as an .xlsx file.Your own lists: Favorites and moreEvery planGroup listings your own way, like WhatsApp's chat lists: Favorites, then lists you make. Only you see them.Alerts: be told when a listing a client wants comes upEvery planSave a search, and you are told the moment a public listing that fits is published or changed to fit.Feasibilities: every unit's figures in one listEvery planEach listing with a feasibility, its units side by side, best total return a year first, and the client report from each.Inventory: keep each project's units up to date from the developer's listEvery planWhich units are still for sale, at what price, updated from the availability list the developer sends.Hold a developer's unit, or make a sales offer for one unitEvery planWhen the developer keeps a project's units on Key Deal, your listing shows them live and you can hold one for a buyer. Any unit still for sale gets a one-page sales offer.Submit a buyer's EOI to the developerEvery planOn a listing that came from a developer's project, submit your buyer's EOI with their documents, and follow it to allocation.Send a copy of a listing to a broker at another agencyEvery planCo-broking: the other broker gets the listing in their own Key Deal listings, under their name, without your details.Marketing material: branded posts, stories and flyers to downloadEvery planKeep the marketing team's posts and the developer's creatives with each listing or developer, for everyone to download.Photo sections and the Arabic titleEvery planTag each photo (architecture, interiors, amenities, views, floor plan, master plan) and the PDF shows them as galleries and plan pages. Add an Arabic title and description for Arabic PDFs.See every colleague's ready listingAgency planListings, Team's secondary: every live ready listing at the agency and who listed it, with a Message button.See what a developer owes you, and invoice itEvery planFor projects a developer sent you on Key Deal: the commission on each, every sale's commission, and your invoice when it is due.Register a buyer with a developerEvery planMake a buyer yours with the developer for their protection window, so another agency's EOI for them is flagged.A developer sent you a project, or an updateEvery planDevelopers can send their projects straight into your listings as drafts, and tell you when the price, units or payment plan change.
Clients
Add a client and their briefEvery planWith a budget, areas, bedrooms and goal, Key Deal shows which listings fit them.Track which stage each client is atEvery planEvery client sits in a pipeline (Off-plan sales, Secondary sales, Leasing) at a stage, from New lead to Won or Lost.Add a client's deals: property, value and commissionEvery planA deal is one property or unit a client is buying or renting. Each has its own stage, so a client with two deals is followed on both.Add your own client fieldsEvery planQuestions your team keeps on every client, beside the brief: whether the passport is in, the EOI amount, the next follow-up.Fill in a client's details and filter by themEvery planYour team's own client fields sit under More details on each client.See the pipeline report: value at each stage, conversion and dropsEvery planHow many deals and how much sales value or commission sit at each stage, how many went on, and where they dropped out.See commission billed against your targetEvery planWhat was billed this month, quarter or year against the target, what is still to bill and where an even pace would be today.Set the monthly targets and when a deal counts as billedEvery planA commission and a sales value target per month, for the whole agency and each broker.Ask a manager what to recommend to a clientAgency planSend your managers a short brief; they send back the listings to show and why.Answer a broker's advice requestAgency planFor managers: pick the listings, write the recommendation, send it back.Get the pipeline one-pager by email each eveningEvery planOne email at 6:30 pm Dubai time on days something moved or came in, with the one-page PDF. Off unless you switch it on.Add, rename or reorder client pipelines and stagesEvery planMake the stages match how you sell: renaming a stage keeps every client where they are.Import clients from a spreadsheetEvery planUpload a CSV; you see what will be added and what is a duplicate before anything is saved.See what a client opened, and reply to themEvery planA client's page shows every listing you sent, when they opened it and the documents they read.Email a client new listings that fit themEvery planOnce a day, in the evening, a client gets one email with the new listings that match their brief.Enquiries from your websiteEvery planMessages from your Contact page and the Ask button arrive here, and as clients.Give a client or listing to a realtorAgency planA realtor sees only the clients assigned to them, and the listings their access allows.
Developers and projects
Who to call at each developerAgency planEach developer's contacts in call order, with WhatsApp ready, its broker portal and availability.The developer's WhatsApp groupsAgency planKeep the WhatsApp groups your team has with each developer, so anyone can join them in one tap.A developer's service charge, and price per sqftAgency planKeep a developer's service charge once, and every listing of theirs that states none uses it. Price per sqft is worked out for you.Developers sold through a master agencyAgency planSome developers sell only through another company, like Devmark or One Broker Group. Mark them, and their listings show that company's people.The developer's availability sheetEvery planWhich units are still free, as the developer shares it: a link or a PDF, seen only by your team.Off-plan mortgageEvery planMark an off-plan listing as having an off-plan mortgage (a bank lends before handover), and, at an agency, which developers offer one with their offer as a PDF or picture.Show a unit type as sold outEvery planWhen none of a unit type is left, the listing says Sold out in its price column instead of a price.EOI guides: how to submit an EOIAgency planFor one project: the dates, steps, the client's documents, the token and how to pay, for the whole team.Developers' offers (promotions)Agency planAn offer like a transfer fee waiver or a payment plan, linked to a developer's listings, public or for the team only.Find listings by their offerAgency planNarrow listings to those with a developer offer of a kind, and a value: a 4% transfer fee waiver, a 20/80 plan offer, 5% off or more.Send several offers to the team at onceAgency planTick the promotions you want the team to push, add a note, and send them: a notification now, the morning email, and one WhatsApp message for the team's group.Developer and area profiles (Content)Agency planWrite a developer's or an area's profile, PDFs and links once; they show on every listing from them.Keep notes from meetings with a developerAgency planWhat was agreed with each developer, dated and signed, for owners and admins only.Record how each developer takes paymentAgency planCheque, cash, bank transfer, crypto or a payment link, kept once on the developer and shown to the team on its listings.Keep the commission each developer paysAgency planThe rate agreed with each developer, per project, with its dates; download it as Excel or PDF. The whole team reads it unless you hide it in Settings.Give someone at a developer their own loginAgency planThey keep their company's listings up to date; a change to a live listing can wait for your approval.The calendarAgency planUpcoming projects, EOI stages, allocations, promotions, handovers and rentals, a month, a quarter, 6 months or a year at a time.Add a briefing or event, and say if you are goingAgency planDeveloper briefings, launches and broker events on the calendar, with who is going.See your Key Deal calendar in Apple, Google or OutlookAgency planA private address your phone's or laptop's calendar subscribes to. No other app or account.Put your briefings on the agencies' calendarsDevelopersAdd a briefing or launch once, for every agency you work with.Upcoming projects: before EOIAgency planA project you expect before EOI opens: a listing with the status Upcoming, a draft or live on your website, shown on the calendar.
Your website
Write blog posts for your websiteAgency planArticles at your-site/blog, with a cover picture; Blog joins your site's menu once one is live.Show what your clients have saidAgency planClients' own words on your home page and About page, in the order you choose.Edit your website's pagesAgency planAbout, Services, FAQs and Contact, with a live preview as you type; publish each when it is ready.Grid, list or map on your websiteEvery planVisitors to your website can see your properties as cards, as a list, or on a map, with the same search and filters.Edit your website's pagesEvery planYour About and Contact pages, with a live preview as you type.Banners on your home pageAgency planUp to three wide pictures that rotate at the top of your website.Teach the Ask button your answersEvery planThe Ask button on your listings answers from the listing and from the questions you write here.Put your listings on another websiteAgency planCopy an embed onto your own site, or make a key for a portal feed or an app.The listings API, for developersAgency planYour published listings as JSON, with filters, paging and syncing, and samples in PHP, Node.js, Python and WordPress.
Team and approvals
Invite your teamAgency planBy email, or one shared link for the whole team, with a WhatsApp message ready.Change a team member's photo or detailsAgency planOwners and admins keep everyone's photo, name, number, BRN and bio, for accounts the agency made.Keep developer contacts to owners and adminsAgency planRealtors read the developers' names and numbers unless you untick it, so a realtor who leaves does not take them along.Roles: owner, admin and realtorAgency planOwner does everything; admin everything except billing and the address; a realtor works on what is assigned.Approve what realtors and developers sendAgency planNew public listings and changes to live public ones wait for an owner or admin.Find the colleague who covers an area, and message themAgency planThe Team page filters by what people do and the areas they cover; tick several to email them all or WhatsApp each.See who is using Key DealAgency planWhen each person last used Key Deal, and who is online now. Owners and admins only.
Notifications and analytics
Notifications and the daily emailAgency planEverything that happened, in one list; one summary email each morning instead of an email each time.NotificationsEvery planWhat happened on your account, newest first, such as the new-listing emails your clients were sent.Who looked at your listingsEvery planViews and time read per listing, opens per client, and for agencies the visitors each realtor brought.
Claude
Connect ClaudeEvery planWork through Claude in plain words: add listings from a brochure, find properties for a client, send a collection.Connect ClaudeDevelopersUpdate your listings through Claude in plain words: a price, a payment plan, a document.See who on your team has connected ClaudeAgency planA Claude mark beside each connected person, a summary on the Claude connector page, a reminder for the rest, and a way to disconnect someone's Claude.Adding photos and PDFs through ClaudeEvery planClaude cannot pass on a file attached to the chat; use a link, or the upload link it gives you.
Your account
Sign in with an emailed codeEvery planNo password needed: Key Deal emails a 6-digit code and a link, either good once for 15 minutes.Change your email or passwordEvery planBoth need your current password; changing the password signs you out everywhere else.Billing and your planAgency planThe owner manages the agency's plan; the team is never asked to pay.Billing and your planEvery planAED 150 a month or AED 1,440 a year, after a 30-day free trial. Reading is never locked.Leave the agencyAgency planYour listings and clients go to the owner; your login stays yours.The agency's details, logo and approvalsAgency planName, logo, office address, languages, whether realtors may add listings, and the approval switches.Report a problem or suggest an ideaEvery planThe form on this page goes straight to the Key Deal team; you see here when it is done.
Developer console
Update a listing at an agencyDevelopersPrices, units, payment plans, status, photos, documents and availability; the agency keeps the title and location.Your company profileDevelopersLogo, description, facts and PDFs, offered to every agency you work with; each decides what it shows.Send a project to agenciesDevelopersWrite a project once and send it to the agencies you work with, or to any broker by email. It lands in their listings as a draft under their own name.Keep a project's units, holds and pricesDevelopersEvery unit of a project on one floor-by-floor grid: what is available, held, under EOI, booked, SPA signed or sold. Partner agencies see it live on their own listing.Run EOIs and the allocationDevelopersOpen an EOI round on a project, take EOIs from partner brokers and your own team, check documents and payments, and allocate units once by time stamp, a priority list or a recorded draw.Issue booking forms and SPAsDevelopersYour own lawyer-approved booking form and SPA, filled in for each buyer and unit, kept as issued with their signed copies, and Oqood tracked against its deadline.Keep your broker networkDevelopersThe agencies your projects went to, ranked by what they sell, with each one's agreement, the commission per project, their invoices and your payments.Suggest an EOI guideDevelopersSend the agency the dates, steps and documents for a project's EOI; they decide what to use.Accept an invitation, or leave an agencyDevelopersThe agencies you work with, and invitations sent to your email.What the agencies decidedDevelopersWhen an agency approves or declines a change you sent, it shows in Notifications.
Still stuck?
Write to us and a person reads it. If you already have an account, Support in your dashboard also reaches us and shows you every answer.