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120 step-by-step answers on how Key Deal works, for agencies, independent realtors and developers.

Getting started

Listings

Add a listingEvery planStart from the developer's message or a few lines about the property; the form fills itself in for you to check.Adding a listing as an agency realtorAgency planYou can add listings when your agency allows it; a public one waits for an owner or admin to approve it.Change a listingEvery planOpen the listing's details and press Edit; a live listing saves with the button, a draft saves itself.Public, unlisted or privateEvery planPublic is on your website; Unlisted opens only for people with the link; Private only for the people who run it.EOI, Open market or Sold outEvery planThe status clients see on the badge; an EOI project needs its EOI date and allocation date, and turns Open market by itself the day after it allocates.See who added a listingAgency planEvery listing added since 16 Oct 2026 says who added it, and whether they did it through Claude.Search and filter listingsEvery planThe same filters as your website: area, budget, bedrooms, payment plan, handover, developer, offers and more.Duplicate, archive or delete a listingEvery planDuplicate starts a new draft from an existing listing; Archive takes it off the site and keeps everything.Feature listings on your home pageAgency planUp to three listings lead your website with a Featured, Trending or Hot selling badge.Download listings as ExcelEvery planThe list as it is on screen, with your search and filters, as an .xlsx file.Your own lists: Favorites and moreEvery planGroup listings your own way, like WhatsApp's chat lists: Favorites, then lists you make. Only you see them.Alerts: be told when a listing a client wants comes upEvery planSave a search, and you are told the moment a public listing that fits is published or changed to fit.Feasibilities: every unit's figures in one listEvery planEach listing with a feasibility, its units side by side, best total return a year first, and the client report from each.Inventory: keep each project's units up to date from the developer's listEvery planWhich units are still for sale, at what price, updated from the availability list the developer sends.Hold a developer's unit, or make a sales offer for one unitEvery planWhen the developer keeps a project's units on Key Deal, your listing shows them live and you can hold one for a buyer. Any unit still for sale gets a one-page sales offer.Submit a buyer's EOI to the developerEvery planOn a listing that came from a developer's project, submit your buyer's EOI with their documents, and follow it to allocation.Send a copy of a listing to a broker at another agencyEvery planCo-broking: the other broker gets the listing in their own Key Deal listings, under their name, without your details.Marketing material: branded posts, stories and flyers to downloadEvery planKeep the marketing team's posts and the developer's creatives with each listing or developer, for everyone to download.Photo sections and the Arabic titleEvery planTag each photo (architecture, interiors, amenities, views, floor plan, master plan) and the PDF shows them as galleries and plan pages. Add an Arabic title and description for Arabic PDFs.See every colleague's ready listingAgency planListings, Team's secondary: every live ready listing at the agency and who listed it, with a Message button.See what a developer owes you, and invoice itEvery planFor projects a developer sent you on Key Deal: the commission on each, every sale's commission, and your invoice when it is due.Register a buyer with a developerEvery planMake a buyer yours with the developer for their protection window, so another agency's EOI for them is flagged.A developer sent you a project, or an updateEvery planDevelopers can send their projects straight into your listings as drafts, and tell you when the price, units or payment plan change.

Sharing with clients

Send a listing to a clientEvery planEach client gets their own link, so you see when they open it and they see you as the contact.WhatsApp message templatesEvery planWrite the message once, with fill-in tags, and pick it whenever you send a listing or a collection.Copy my link, or a ready messageAgency planYour own short link to a listing, for anyone: whoever opens it sees you as the contact. Or a ready WhatsApp message with it.Send several listings as one link (collections)Agency planOne page with only the properties you chose, your note on top and you as the contact.Send several listings as one link (collections)Every planOne page with only the properties you chose, your note on top and you as the contact.A PDF or one-page brief of a listingEvery planA Key Deal-branded PDF with you as the contact and a QR code to your own link.See which projects the team makes offers forEvery planEvery PDF, brief, sales offer, comparison and feasibility report, counted by project, by broker and by day.The library: brochures, guides and scriptsEvery planOne place for the team's files, links and scripts, in folders. Scripts copy with one press.PDF options: sections, Arabic, a second currency, leaving things outEvery planBuild the PDF for one client: only the sections they need, in Arabic or English, prices in another currency, and without the developer, price or location when you are not the sole agent.Send a teaser instead of the full listingEvery planThe same page with less on it: documents, the investment case and the developer wait for the client to ask.Compare listings side by sideEvery planTwo to four listings in one table and a PDF, for an investor or a home buyer. Nothing is estimated.Add a feasibility for a unitEvery planWhat a unit costs to buy and may return, on your assumptions, and in your comparison reports.See the listing as your client sees itEvery planThe same page without the team's buttons and notes.Present listings on a callEvery planShare your screen without the client seeing anything only your team sees: team promotions, commissions, developer contacts.

Clients

Add a client and their briefEvery planWith a budget, areas, bedrooms and goal, Key Deal shows which listings fit them.Track which stage each client is atEvery planEvery client sits in a pipeline (Off-plan sales, Secondary sales, Leasing) at a stage, from New lead to Won or Lost.Add a client's deals: property, value and commissionEvery planA deal is one property or unit a client is buying or renting. Each has its own stage, so a client with two deals is followed on both.Add your own client fieldsEvery planQuestions your team keeps on every client, beside the brief: whether the passport is in, the EOI amount, the next follow-up.Fill in a client's details and filter by themEvery planYour team's own client fields sit under More details on each client.See the pipeline report: value at each stage, conversion and dropsEvery planHow many deals and how much sales value or commission sit at each stage, how many went on, and where they dropped out.See commission billed against your targetEvery planWhat was billed this month, quarter or year against the target, what is still to bill and where an even pace would be today.Set the monthly targets and when a deal counts as billedEvery planA commission and a sales value target per month, for the whole agency and each broker.Ask a manager what to recommend to a clientAgency planSend your managers a short brief; they send back the listings to show and why.Answer a broker's advice requestAgency planFor managers: pick the listings, write the recommendation, send it back.Get the pipeline one-pager by email each eveningEvery planOne email at 6:30 pm Dubai time on days something moved or came in, with the one-page PDF. Off unless you switch it on.Add, rename or reorder client pipelines and stagesEvery planMake the stages match how you sell: renaming a stage keeps every client where they are.Import clients from a spreadsheetEvery planUpload a CSV; you see what will be added and what is a duplicate before anything is saved.See what a client opened, and reply to themEvery planA client's page shows every listing you sent, when they opened it and the documents they read.Email a client new listings that fit themEvery planOnce a day, in the evening, a client gets one email with the new listings that match their brief.Enquiries from your websiteEvery planMessages from your Contact page and the Ask button arrive here, and as clients.Give a client or listing to a realtorAgency planA realtor sees only the clients assigned to them, and the listings their access allows.

Developers and projects

Who to call at each developerAgency planEach developer's contacts in call order, with WhatsApp ready, its broker portal and availability.The developer's WhatsApp groupsAgency planKeep the WhatsApp groups your team has with each developer, so anyone can join them in one tap.A developer's service charge, and price per sqftAgency planKeep a developer's service charge once, and every listing of theirs that states none uses it. Price per sqft is worked out for you.Developers sold through a master agencyAgency planSome developers sell only through another company, like Devmark or One Broker Group. Mark them, and their listings show that company's people.The developer's availability sheetEvery planWhich units are still free, as the developer shares it: a link or a PDF, seen only by your team.Off-plan mortgageEvery planMark an off-plan listing as having an off-plan mortgage (a bank lends before handover), and, at an agency, which developers offer one with their offer as a PDF or picture.Show a unit type as sold outEvery planWhen none of a unit type is left, the listing says Sold out in its price column instead of a price.EOI guides: how to submit an EOIAgency planFor one project: the dates, steps, the client's documents, the token and how to pay, for the whole team.Developers' offers (promotions)Agency planAn offer like a transfer fee waiver or a payment plan, linked to a developer's listings, public or for the team only.Find listings by their offerAgency planNarrow listings to those with a developer offer of a kind, and a value: a 4% transfer fee waiver, a 20/80 plan offer, 5% off or more.Send several offers to the team at onceAgency planTick the promotions you want the team to push, add a note, and send them: a notification now, the morning email, and one WhatsApp message for the team's group.Developer and area profiles (Content)Agency planWrite a developer's or an area's profile, PDFs and links once; they show on every listing from them.Keep notes from meetings with a developerAgency planWhat was agreed with each developer, dated and signed, for owners and admins only.Record how each developer takes paymentAgency planCheque, cash, bank transfer, crypto or a payment link, kept once on the developer and shown to the team on its listings.Keep the commission each developer paysAgency planThe rate agreed with each developer, per project, with its dates; download it as Excel or PDF. The whole team reads it unless you hide it in Settings.Give someone at a developer their own loginAgency planThey keep their company's listings up to date; a change to a live listing can wait for your approval.The calendarAgency planUpcoming projects, EOI stages, allocations, promotions, handovers and rentals, a month, a quarter, 6 months or a year at a time.Add a briefing or event, and say if you are goingAgency planDeveloper briefings, launches and broker events on the calendar, with who is going.See your Key Deal calendar in Apple, Google or OutlookAgency planA private address your phone's or laptop's calendar subscribes to. No other app or account.Put your briefings on the agencies' calendarsDevelopersAdd a briefing or launch once, for every agency you work with.Upcoming projects: before EOIAgency planA project you expect before EOI opens: a listing with the status Upcoming, a draft or live on your website, shown on the calendar.

Your website

Team and approvals

Notifications and analytics

Claude

Your account

Developer console

Update a listing at an agencyDevelopersPrices, units, payment plans, status, photos, documents and availability; the agency keeps the title and location.Your company profileDevelopersLogo, description, facts and PDFs, offered to every agency you work with; each decides what it shows.Send a project to agenciesDevelopersWrite a project once and send it to the agencies you work with, or to any broker by email. It lands in their listings as a draft under their own name.Keep a project's units, holds and pricesDevelopersEvery unit of a project on one floor-by-floor grid: what is available, held, under EOI, booked, SPA signed or sold. Partner agencies see it live on their own listing.Run EOIs and the allocationDevelopersOpen an EOI round on a project, take EOIs from partner brokers and your own team, check documents and payments, and allocate units once by time stamp, a priority list or a recorded draw.Issue booking forms and SPAsDevelopersYour own lawyer-approved booking form and SPA, filled in for each buyer and unit, kept as issued with their signed copies, and Oqood tracked against its deadline.Keep your broker networkDevelopersThe agencies your projects went to, ranked by what they sell, with each one's agreement, the commission per project, their invoices and your payments.Suggest an EOI guideDevelopersSend the agency the dates, steps and documents for a project's EOI; they decide what to use.Accept an invitation, or leave an agencyDevelopersThe agencies you work with, and invitations sent to your email.What the agencies decidedDevelopersWhen an agency approves or declines a change you sent, it shows in Notifications.

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