Comparison report
Answer "which one is the better buy?" with a report, not a voice note.
When a client is choosing between three projects, the broker who sends a clear comparison first is usually the one who closes. Key Deal builds the comparison from your listings in a minute: what the client wants, each option on its own page, then every figure side by side, with the best marked by arithmetic, not opinion.
Green marks the best on each line, worked out from the figures.
4 options
Side by side
Two to four listings, compared section by section for an investor or for a home buyer.
1 page
For each option
Its photo, key facts, payment plan and, where it has one, its feasibility and holding years.
5 currencies
In the client's money
Every figure in dirhams, with dollars, pounds, euros or Australian dollars beside it when you choose.
It starts with what the client is solving
The report opens on the client's goals: their budget, timing, financing and what they told you they want, taken from their brief or written by you. Every page after it is read against that.
- The client's brief filled in from their record in your CRM
- Your own line on what you are solving for them
- Written for an investor or for someone buying a home, with the right sections for each
- Closes with what happens next: the steps you set, your contact and a short disclaimer
4 listings fit. New-listing email: on.
Each option on its own page, then side by side
Every option gets a page of its own first, so the client understands it, then the sections compare them all: price and value, paying for it, the returns, the building and the location. Where one option alone is best, it is marked.
- Price per square foot, payment split and cash before handover in one view
- A chart of how each payment plan is paid: before, on and after handover
- "Not stated" where a listing has no figure, never a guess
- Where each one leads, in a line per option on the cover
Green marks the best on each line, worked out from the figures.
The client's own figures, without touching the listing
Change the price, rent, service charge, growth, mortgage or payment plan for this client and the report works it all out again. The listing keeps its own figures.
- Holding years and returns on cash when a listing has a feasibility
- Include or leave out the feasibility pages for each report
- A second currency at the daily rate, beside the dirhams
- The area's market numbers from recorded transactions, if you choose to add them
Net return
5.1%
Total a year
10.9%
Cash before keys
AED 612K
Held for
- 5 yearsAED 2.31M · IRR 14.2%
- 10 yearsAED 3.02M · IRR 12.6%
- 15 yearsAED 3.94M · IRR 11.4%
Made from a collection in one press
Already sent the client a collection? Open it and make the comparison from its listings. The report names the collection on its cover, and you can swap any option before you download.
- The first four live listings of the collection picked for you
- Search your other listings to swap one in
- On a phone, sent straight to WhatsApp from the share sheet
- Made by Claude too, from a sentence
How to start
Three steps, and it is yours.
Pick the options
Choose two to four listings, or open a collection and press Comparison report.
Name the client and the goal
Pick the client, choose investor or home buyer, and change any figure for them.
Download and send
Preview the table, then download the PDF or send it from your phone.
Or say it to Claude
- “Compare Harbour View and Creek Gate for Ahmed as an investor, in dollars”
- “Make a comparison report from the collection I sent Fatima”
How do I compare properties for a client in Key Deal?
Choose two to four listings, or open a collection you already sent, and press Comparison report. Pick the client, say whether they are investing or buying a home, and download the PDF. It opens on the client's goals, gives each option its own page, then compares them side by side.
How does the report decide which option is best?
By arithmetic only. A row is marked where one option alone has the lowest price per square foot, the highest return or the smallest payment before handover, for example. Where options are level, or a figure is missing, nothing is marked.
Can I change the figures for one client?
Yes. Change the price, rent, service charge, growth, admin fees, mortgage share and rate, or the payment plan for each option, and the report works the returns out again. Those changes are used for that report only and never change the listing.
Can the comparison include ROI and rental yield?
Yes. When a listing has a feasibility, the report adds its returns, the cash needed before handover and what holding it for 5 to 20 years could look like. You can also leave the feasibility pages out of a report.
Can I show the prices in dollars or pounds?
Yes. Choose a second currency and every figure carries the conversion at the day's rate beside the dirham amount, which stays the price.
Is the comparison report on the realtor plan?
Yes. Independent realtors make comparison reports from their own listings, in their own name, exactly as agencies do.
Works well with
Every featureAnswer the next client in a minute.
30 days free, no card needed. The parts marked Agency plan come with the agency plan; the rest is in both.